Effectiveness of movie/ picture ad to youth The Arbitron cinema ad study : appointment display by young, affluenct, captive auditions hypertext tape drive protocol://www.natoonline.org/cinema%20Advertising%20Study.pdf Cinema advert research report http://cinema-study.hypermart.net/ |1. |Placements as | | |mediators of | | |brand salience | | | indoors a UK | | |cinema audition | |Â |Publication: |Journal of selling Communications | |Â |Authors: |Emma Johnstone, Christopher A. Dodd | |Â |Publisher: |Routledge, appropriate off of the Taylor & Francis Group | | |Â |Recency: | quite a little 6, Number 3/ mob 1, 2000 | | |Â |Relevancy: |4.4% | | |Â |Excerpt: | scratch placements have assumed a somewhat mythical news piece as communicators of the | | | | |advertising message.
This personality seems to be perpetuated by a dearth of empirical | | | | |research, specially concerning effects upon brand salience. This paper attempts to | | | | |address ... | | |Â | | Cinema advertising re-considered Journal of Advertising Research bare-ass York Jan/Feb 2001 Authors: Michael T Ewing Authors: Erik Du Plessis Authors: Charles Foster Volume:...If you take to get a spacious essay, order it on our website:
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