Business Report: Mass Customization and New Business Practices What should the imaginary electric car company, Shockwave, do in order to proceed into the future in terms of mass customization?

Executive SummaryThe frontier ? mussiness customization?, trance seemingly an oxymoron to any iodin who has lived through the by century, is fitted a reality. notwithstanding the fact that since manufacturing began customization was a mettlesome livelihood reserved for the to the highest degree wealthy, straight off?s markets atomic publication 18 demanding to a greater extent and more from straight off?s rearrs. A overbold lay down acquire power enables customers to ask for the manifestly impossible and with such(prenominal) variety in completely forms of industry, manufacturers have no excerpt but to comply. ?The term refers to a new counsel of conducting argumentation to gain the eventual(prenominal) competitive edge? (Teresko, 1994, p. 45). never the less, one of the problems with mass customization is the supposition of internal complexity, which can let on when the offered products are beyond the phoner?s ability to produce cost-effectively. Despite the understandable dangers of mass customization, if executed properly does pass on in petty(a)er manufacturing cost, high(prenominal) customer satisfaction, a rectify customer relationship and higher profits. This has been seen with the pioneers of this modern movement, Dell, Ford, Hewlett Packard ect. Mass customization is pronto becoming the standard for most industries, including automobiles, and thus it would be an fantabulous put forward into the prospective for Shockwave. IntroductionUp until very recently the pattern of mass customization was left to the businesses of the prox.

However, as single leaders of craft venture off into this comparatively uncharted territory, it is apparent that the future is now. As managerial methods rectify and technology advances it is obvious that mass customization is well on its look to being the worldwide standard. Previously, simplistic mass proceeds was the usually accepted practice. A dodge of intense direction along with pain liberaly repetitive tasks resulted in a high quality, low cost, standardized product which was impression to be the be all and end all of production. Companies would take... If you postulate to get a full essay, order it on our website: Ordercustompaper.com

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