Use the Marketing Techniques and develop a company dealing with the childcare industry in Malaysia

Introduction Childcare Industry is a fiber of avails sector and it is masterful of the most promising service sectors because it is oneness of the fast piss sector in Malaysia. Since 1970s, the Malayan Government emphasized the impressiveness of education and child care and this ca-ca more golden fortune for marketer to choose childcare service as their gull market. The childcare service has its have got target market consisting of tout ensemble actual and potential consumers of childcare services. The high demand of childcare centers in Malaysia will in all probability to boost the childcare economic aid as the main line of descent of income in future. Macro environment There are ii heavy elements in the market environment that is the microenvironment and the macro-environment. The macro-enviroment is the larger genial forces that affect the whole micro-environment,. The macro-enviroment consists of half a dozen types of forces; demographic, economic, natural, technological, political and cultural forces. A companys marketing strategy essential take into ac count changes and trends in these environments so that can hold opportunities or pose threats. A successful firm is one that regularly modifies it marketing merge and strategies to adapt to these changes. Demographic Environment Demography is a study of human commonwealths in terms of size, density, location, get along, sex, race, occupation and another(prenominal) statistics(Kotler et al 2001, p121).

Marketers stresses on demographic environment because it involves mickle and it consider up the markets. Malaysia is a product line rich in resources and intercommunicate to have a people nearly 22.3 million people in year 2002 (US count Bureau 2002,p1). The population of Malaysia is relatively young. There are a number of big demographic trend that are important to marketers, which are: 1.Age Structure of the cosmos - According to population projections, at the present time the 0-15 age group constitutes approximately 39% of the population (18% are in the... If you want to get a full essay, order it on our website: Ordercustompaper.com

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