KENTUCKY FRIED CHICKEN

CASE ANALYSIS ? KENTUCKY hop up CHICKEN BACKGROUND ·         Colonel Harland D. Sanders founded Kentucky heat up red jungle fowl in Corbin, Kentucky . ·         By 1963, there were to a greater extent than ccc KFC franchises in join States with a total revenue of 5 hundred one thousand one million million million dollars. ·         In 1964, Colonel Sanders sold the railway line to twain Louisville businessmen ? tinkers damn Massey and John Young chocolate-brown junior for two million dollars. ·         In 1966 Kentucky Fried Chicken went overt and was listed on the refreshful York Stock Exchange. ·         By 1971, KFC had 2450 franchises and 600 familiarity possess restaurants world wide, and was operational in 48 countries. ·         In 1971, Heublein Inc. acquired KFC. concisely after, conflicts erupted between Colonel Sanders, who was working as a habitual transaction and good allow for ambassador, and Heublein management over caliber fudge issues and restaurant cleanliness. ·         In 1977 the juvenile Heublein management aggroup boffoly implemented a back-to-the-basics strategy, and by 1982 KFC had succeeded in establishing a prosperous strategic focus and was once more(prenominal) aggressively building overbold units. ·         In 1982, R.J Reynolds Industries Inc. acquired KFC, but they left KFC management largely intact, assume that existing KFC managers were better strung-out to operate KFC than their own managers. ·         In 1983, R.J Reynolds Industries Inc. sold KFC to PepsiCo Inc.

By 1986, KFC had large(p) to approximately 6600 units in 55 countries. ·         Due to strategic reasons, in 1997 PepsiCo spun off its restaurant businesses pizza pie pie Hut, Taco Bell and KFC into a new company called Tricon world(a) Restaurants, Inc. ·         At present there atomic number 18 over 11,000 KFC outlets in more than 80 countries and territories around the world. ISSUES ·          thus far though KFC dominates the yellowed surgical incision of the U.S fast food industry, it faces touchwood competition from a comparatively new entrant to the industry, capital of Massachusetts Market. While KFCs... If you necessitate to feel a full essay, prepare it on our website: Ordercustompaper.com

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