IKEA case study

IKEA offers a wide range of home furnishing product items of shattering design and function at prices so Low that the mass of people can afford them. Origin all(prenominal)y tar get toing the young buyers, who ofttimes looking to furnish their first apartments. 1953 in Almhult sales of IKEA were get off order business with 40-80 times larger overthrow of the fair(a) furniture. (95.23% of the SKr 16.8 million turnovers were from mail-order business). In 1965 Kamprad opened new outlet in Stockholm on the outskirt of the city with self table service impression facilitated by wide distribution of informative catalogs and the coif session of explanatory tickets on display merchandise, the knock rarify kits that al first geared stocks of all displayed items to be unbroken in store warehouses in suave boxes with large pose lots that brought the cash and carry concept to furniture retailing. IKEA is a leader of small-scale price furniture. 1970s, process in the Swedish furn iture market was stagnating. IKEA was expanded internationally. Continental Europe 1973 s colouring downturn, Kampard saw this as opportunity to expand IKEA to the German manner of speaking country with Switzerland being the first target. This is the perfect opportunity because during receding consumer really appreciated our value for money approach.

Profile of IKEA Customers (Stockholm, 1975) Consumer bearing to IKEA convinced(p) Negative Neither Design 51% 10% 39% Price 73% 4% 23% Quality 27% 29% 44% Distance 56% 29% 1% Based on this chart sta ted that IKEA product quality is not up to! satisfaction. 29% of the customer said that the tint is negative and only 27% says the furniture quality in IKEA is positive but more of them maybe unsure busy IKEAs quality. It is obvious IKEA furniture quality has to be changed for long black market investment. In long run customers might realize the low quality of IKEA furniture therefore IKEA... If you want to get a full essay, order it on our website: OrderCustomPaper.com

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