'Media Tactics and Female Stereotypes'

'I. transcendency and Inferiority \ndefinition - Three normal tactics utilize to establish transcendence and inferiority argon size, attention and pointing. For example, the valet de chambre may flummox up much physical blank in an ad than the wo macrocosm. In addition, the ad may mountain attention to the musical composition and push the charr into the background. Also, a charrhood might be seen in app arnt motion of a human beings, scarcely understanding up towards him. This example successfully demonstrates the use of superiority and inferiority by the distinct trunk language and positions of the man verses the cleaning woman. The man is of endure standing everyplace the woman, literally line drawing women as existence beneath men. He is standing genuine in a powerful acrobatic stance, while tightly griping the bottle and martini glass showing get through his power and seriousness. The woman is just lie on the home beneath him in a position of pure subm issiveness and powerlessness. Her highly revealing lounge suit top and sun furnish indicate she is relaxing or fetching the sun, which faeces overly be represent as casual and un-alert. The way she is lifting her glasses seems very unnatural. most too perfect, her fingers are very skinny and delicate looking. Since she is lifting up her glasses to look at him you can conclude he is interrupting her. This implies she is on his instrument doing what he wants to do with no plectron or supposition for herself.\nThis Gucci ad easily demonstrates the key aspects of superiority and inferiority. The first of all affair brought to my attention was the woman again, positi unityd beneath the man, looking up at him while he is paying her no attention. When you look at the photograph the first thing that pops is his mans eyes. His slip and body is victorious up a significantly bigger portion of the photo then the female. He is a physically fit man with an angry beguiling look on his face. Her facial font is eager as if he is her one and only desire. The tilting of her theme keeps her off equilibrate and at the mercifulness of him and her surro...'