Marketing Essay Example | Topics and Well Written Essays - 250 words - 7

Marketing - Essay Exampleb) Discuss NASCARs multi-avenue promotions used to deliver the NASCAR experience. NASCAR runs promotions through various channels and partners. For communication they use several social networking sites and for publicise NASCAR are associated with several brands through merchandise too. Certain brand associations include 3M -- semiofficial Partner, Bank of the States -- semiofficial Bank, Camping World -- Official Outdoor and RV Retail Partner, Canadian Tire Official, automotive Retailer of NASCAR in Canada, Chevrolet -- An Official Passenger Car, Cintas -- The Preferred Uniform Supplier, Coca-Cola -- Official Non-Alcoholic Beverage, Official Soft Drink, Official Sport Drink, Official Energy Drink, Coors Light -- Official Beer, Craftsman Tools -- Official Tools, Diageo -- Proud Sponsor, Dodge -- An Official Passenger. Because of its huge popularity, NASCAR sponsorship is attractive to advertising sponsors who are eager to gain exposure to a large morsel of race fans.