Essay --

The Micro and large Environment AnalysisMacro Environment AnalysisOn the enterprise marketing management, macro purlieu can be analyzed from two aspects, beneficial is business opportunities and unbecoming impact is being threated. Facing different opportunities and threats, industry need environmental analysis to assess the market and put forward corresponding countermeasures. By using PEST analysis, I will analyze political, economic, social and technical factor between SIA and Singapore. Political FactorsGovernment politics can induct a decision whether open a market or not, much(prenominal) as aviation industry and transport service. Previously, the Singapore government stubborn to open the aviation industry progressively, Low-cost airlines allowed to operate which attend less-demanding customer. Thus, SIA be receiving allowances from the government to improve competitiveness. Economic FactorsThe stability of politics affects the currency market, create prices of goods, e tc. Recently, oil-producing countries facing political instability, erratic fuel price reserve a significant im...